Weight is not measurement of success or failure, it is a tool to help you progress. You weigh the same whether you are on the scale or off, when you realize and accept this, you will no longer be a prisoner to it. Weighing yourself daily provides us cues whether or not calories need to be adjusted. Weighing yourself also prevents you from “hiding your head in the sand” after a bad day. It helps you to become faithful to your program and makes you accountable. Weighing yourself daily gives you focus and drive to achieve your weight goals. Once you have met your target weight daily weighing will not be required. By this time you would be maintaining a healthy balance. We focus on client feedback and weight reporting is just one piece of the puzzle. When you work with us you will find that weight reporting is important at the start of diet but pictures are more important during the final stages of dieting. We are not a slave to the scale as it only serves to reveal a trend in weight loss in our spreadsheet. We welcome all data (weight reports, pictures, client energy levels, etc.) as they all serve to allow us to do our job better. It makes no sense to totally negate scale number as it is important data to assist us in helping you reach your goal.