Weight is not measurement of success or failure, it is a tool to help you progress. You weigh the same whether you are on the scale or off, when you realize and accept this, you will no longer be a prisoner to it. Weighing yourself daily provides us cues whether or not calories need to be adjusted. Weighing yourself also prevents you from “hiding your head in the sand” after a bad day. It helps you to become faithful to your program and makes you accountable. Weighing yourself daily gives you focus and drive to achieve your weight goals. Once you have met your target weight daily weighing will not be required. By this time you would be maintaining a healthy balance. We focus on client feedback and weight reporting is just one piece of the puzzle. When you work with us you will find that weight reporting is important at the start of diet but pictures are more important during the final stages of dieting. We are not a slave to the scale as it only serves to reveal a trend in weight loss in our spreadsheet. We welcome all data (weight reports, pictures, client energy levels, etc.) as they all serve to allow us to do our job better. It makes no sense to totally negate scale number as it is important data to assist us in helping you reach your goal.

Yes, we do. All of our competition clients receive an initial post-competition diet. As we work closely with our clients during contest prep we also do so during the post-competition rebound. A single diet is not enough to hold off fat gain and maximize muscle gain during this diet phase. An optimized post-competition plan requires several diet changes and close monitoring to take full advantage of this window of opportunity. This is the BEST time for muscular growth and we strongly suggest that competitors coming off a contest work with us during this training phase. We price this phase the same as Progress Season Training package.

A healthy weight loss is between 1 – 2 lbs per week. When weight loss is slower, you maintain more of your muscle. Muscle is important to keep your “furnace” burning. Muscle is the metabolic tissue of your body and allows us to burn calories. If you lose weight too quickly, you don’t give your skin time to tighten as well. Fat that is lost quickly will not allow the skin to tighten so we prefer a slower approach as this will permit the skin to tighten up. If you lose too much muscle you will not continue to burn calories efficiently and your body will adapt to lower calories by slowing itself down.
It is also very important that our clients report every day when they start a cutting diet. If they lose too quickly their daily reports will provide us feedback to help to prevent a huge drop in weight. It is a common myth that most of the initial loss is water. Some of it is but some may also be muscle. We don’t want this and we will react to prevent this.

Don’t be afraid of eating. Society has been taught that cutting back on calories and being constantly with a feeling of starvation will help one to lose weight. We have shown time and again with our clients that this belief of lower calories leading to diet success is the total opposite. Eating higher volumes of the proper food choices is going to help you lose weight and maintain that loss.

Sodium must be kept constant as fluctuations in sodium intake will cause water weight gain – not fat gain. We have found that keeping sodium constant is the best approach to our dieting philosophies. Either keep it high or keep it low. Problems arise with changes in sodium consumption. We recommend that if you don’t consume much then don’t add any. Conversely, if you like higher sodium foods we suggest that you add table salt, sea salt or Himalayan pink salt. If a higher sodium intake is preferred we suggest that water intake be higher.